They are your brand ambassadors, and providing them recognition by creating a highlight and featuring their stories is a great way to say “thanks!” 3. Similarly to Anthropologie, they also have a #BufferLove highlight, which features their fans.Īs a brand, Instagram highlights are a great way to give a small shoutout and thank you to fans who are actively using your hashtag and sharing brand love. The Buffer Instagram account features a concise bio and highlights to answer any questions you might have. With dynamic colors and icons, they provide multiple categories to let followers know more about trends, Q&As, art, and fan outfits! They have aggregated some wonderful curated and created content.īuffer is a social media marketing platform that allows you to organize and schedule your content. It is no surprise to see that Anthropologie has an Instagram profile with highlights that match the creativity and color scheme of their overarching brand. Here are some profiles that are doing an incredible job creating visually stunning highlights, as well as great creative narratives: 1. Behind-the-scenes: It makes your company more personable and relatable.ģ Examples of brands that excel at Instagram highlights.Showcase why people are raving about you: A great way to showcase your client’s testimonials/reviews in an organic way.Visually compelling: A creative way to inform your followers about your product, service, or brand.Longer shelf life: Highlights allow your stories to live on your Instagram profile for more than 24 hours.Organize: Highlights allow you to organize your Instagram stories for easy accessibility on your profile.Here are all the benefits of using Instagram highlights: You might be thinking, “Sure, sounds great, but what are the benefits of Instagram highlights?” “In a February 2018 survey by influencer marketing agency Activate, 88.9 percent of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.” What are the benefits of Instagram highlights? Remember, similar to any social campaign, you need to have a strategy in place. Instead of crowding your Instagram feed with text, you can create a story featuring your price list, cancellation policy, and answers to frequently asked questions, all of which can be added to a highlight titled “Services & Policy.”Īdditionally, you can create a highlight titled “Client Love” or “Testimonials,” which are shared stories that your clients post about how much they love their new lashes, facial, or whichever service you provide. You might want to inform your followers about your services. Let’s use the example of a lash esthetician. Why are Instagram stories and highlights significant?īecause “ ⅓ of the most viewed stories are from businesses.” If you haven’t shared on your stories yet, here are some great things to consider when building out your highlights content strategy.
If you would like them to be featured indefinitely on your profile, you can add them to your highlights. Instagram stories live on your profile for 24 hours however, after that period of time, they are automatically archived.
Highlights are considered the table of contents to your stories. Instagram highlights live under your Instagram profile About section. #ContentMarketing | Click To Tweet Let’s begin with what an Instagram highlight is… That's why it's important to start brainstorming what an effective strategy should look like. Businesses are looking for creative ways to inform their followers of their products and team culture.
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The following blog post will be a walk-through on how to create an Instagram highlight and why it’s beneficial to include them on your Instagram profile. So, as a business owner, it’s important to start brainstorming what an effective Instagram strategy should look like. Businesses are looking for creative ways to inform their followers of their products and team culture while also creating overarching brand awareness. It is not a surprise that Instagram has been the ideal platform to use for influencer marketing. marketers will use Facebook for social media marketing and 73.2 percent will use Instagram.” It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. According to emarketer, it is forecasted that “ 86.8 percent of U.S.
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